The best business schools engage their learners

Engaging interactive learning at triple crown business schools AACSB AMBA EQUIS

Hands-on, practice-led learning

There's no ‘one-size-fits-all’ for learning, which is why the best business schools incorporate lots of different learning methods to bring out the best in their students. Faculty are encouraged and given access to well-established national training and development activities to improve the quality of their instruction. You'll be given lots of opportunities to put theoretical learning to work on real-world problems, working with client organisations, locally, nationally and sometimes even internationally. 

Examples of best practice learning at the best business schools

Latest learning & assessment techniques

You'll  learn a lot just from working with other students through formal and informal peer learning, though education technology (or 'EdTech') is increasingly being used to improve the experience of education - from the chatbots used to assist university enquirers to mock business surgeries using virtual reality (VR).


  • The Edtech Lab at Imperial College Business School was the first in the world to stream live lectures via a hologram-like experience. Its technology allows lecturers and visiting speakers to present to students in 'real time', appearing as 3D, life-size entities, responding to audience reactions and taking questions via a camera link. 
  • Adam Smith Business School uses innovative and up-to-date examination and feedback methods. From online quizzes to one-minute exam papers which ask three simple questions to test how the class is performing, the goal is to alleviate students' stress and provide feedback so they can quickly compare their performance. 
  • University of Exeter Business School lecturers use technological solutions designed to engage students. These include collaborative online learning tools such as Wikis and Kahoot!, an online game-based learning platform, as well as TurningPoint and Responseware polling technology, which captures student responses to answers in real-time via mobile phones or laptops, displaying results and analysis in the lecture theatre for discussion.


Real-world experiences

Studying real business case studies, going on field trips to real business operations and working on actual business projects are just some of the ways in which the best business schools help you put your learning into practice. 


  • Case studies are used by London Business School on its entrepreneurship courses to give students an insight into critical decisions faced by any new venture in its formative stages. You'll study, for example, how the Managing Director of Costa Enterprises expanded Costa Express across the UK and Europe, or how the British company ByBox went from just three staff to 500, increasing turnover from £100,000 to £73 million. 
  • MSc students at Cranfield School of Management get to see how the theories they've learned about supply chain strategy, sustainability and operations are put into practice in the real world during an optional European study tour. The tour offers a unique opportunity to experience a supply chain perspective in a different economic region in Europe, seeing first-hand how supply strategies in the region are influenced by different pressures. In 2017/18, students chose to visit either Austria, Belgium, Denmark, Germany, Malta, Poland, Portugal and Spain. 
  • At Imperial College Business School, the Consulting Project gives MSc students an opportunity to gain valuable consulting experience by solving a real-life business problem identified by the client organisation - typically market entry strategy, competitor analysis, new product innovation or marketing strategy. They must present recommendations and prepare a 3,000-word report. 
  • MBA projects at the University of Exeter Business School have included exploring the critical success factors of a fintech start-up, innovation in the legal services sector, embedding environmental responsibility within a supply chain, and using social technologies to streamline communications and increase employee engagement.

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